Aesthetics plays an important role. Working in a more attractive place is certainly more pleasant. Hence the idea of giving a new function to the park buildings: not only “containers” of goods but also “exhibitors” of culture.<\/p>\n\n\n\n
Eight internationally renowned Italian urban artists have thus created the largest open-air Urban Art gallery ever built in a logistics park worldwide. Using 5.500 square meters of vertical walls and water tanks, they have, each with his own style, created new works that explore the relationship between man and nature.
In developing their own creation, each artist was inspired by some key words among those proposed by Prologis and Ceva Logistics. This is how artworks featuring different styles and characteristics were born: from paintings with synthetic lines to more realistic ones to reach total abstraction.
The project was curated by Enrico Hemo Sironi who, thanks to his long experience in the world of Urban Art, has coordinated the artists involved trying to make each of them express their full potential.<\/p>\n\n\n\n
The eight artists chosen to create this open-air gallery (gallery (ETNIK, FONT, HITNES, MADE514, MACS, SEA CREATIVE, JOYS and VESOD) of urban art have made a decisive contribution to revolutionizing the aesthetic appearance of the park, making it not only more pleasant but also, we hope, a source of reflection and inspiration.<\/p>\n\n\n\n